Time Waaaarp!

Apparently, Marvel thinks its 1993! That's what the people want, gimmick covers! Hey, it totally worked for them in the 90's, right? Here is the preview of Marvel's replacement for their Ultimate line on Newsarama. Yep, you guessed it, a whole slew of new #1 issues with totally collectible 'foilogram' covers. First the return of the Clone Saga and now this? Have we learned nothing?

Next month: Ultimate Comics: Spider-Man #600 with bagged holo-chromium-gram die-cut gatefold cover! Buy three!

OK, I'm not really that mad about it. I would just like to see a little more innovation from the House of Ideas. We've been down this road before. It's all just a little strange. And then there are quotes like this:

“This is Marvel doing the nineties right,” explained David Gabriel, Marvel Comics Senior Vice President of Sales & Circulation. “We’re taking two of the most popular cover treatments of all time—foil and holograms—to create an all new kind of cover, as a ‘thank-you’ to fans who’ve been demanding this kind of variant!"

I don't know anybody who is demanding these types of covers. Plus, "doing the nineties right" didn't happen in the nineties, why try again? Talk about out of touch. Most comic fans want good comics, not trick covers. Wake up, guys.